Hence, they make sure that the products are manufactured scientifically, according to the nutritional requirements of the pet. They seek advice from veterinarians, experts in nutrition and animal behaviour. They manufacture products that are not only perfectly suited, but which pets enjoy. There is no consumer more difficult to please than the one who cannot voice its preferences... It is all a matter of maintaining constant standards of quality and hygiene, when choosing the raw materials, during manufacture and checking the finished products.

These experts fully agree that aspect, texture and smell of the finished product must be attractive for the individual who will be "opening the container".

All the products are manufactured in compliance with the FEDIAF guidelines that have been established by and for its European members, and with the basic recommendations by the NRC (National Research Council) of the Academy for Sciences of the United States of America.